Excavating Success: Navigating Industry Surges & Stability


As we stride further into 2024, it's an opportune moment to reflect on the tumultuous yet promising landscape last couple of years.

Looking back, 2022/23 presented us with a many economic dynamics. Fuel costs soared, inflation reared its head, and the lingering uncertainty post-COVID cast shadows over numerous sectors. Yet, amidst these storm clouds, there emerged a beacon of unexpected growth: the excavator market experienced an unprecedented surge. A pivotal factor contributing to this surge was a sizeable 10% decline in excavator prices across Europe. This substantial drop catalysed a flurry of transactions, propelling excavator sales to the highest post COVID.

Furthermore, rental companies, attuned to the pulse of uncertainty, made strategic manoeuvres by bolstering their fleets. In an era marked by unpredictability, the inclination towards renting over purchasing gained momentum. This strategic shift not only cushioned businesses against financial uncertainties but also fostered a more agile operational framework. At Find That Asset, our journey parallels the industry's trajectory. With each passing day, our platform is witnessing a steady influx of machines, underscoring the buoyancy of the market. The symbiotic relationship between supply and demand is slowly propelling us forward.

In tandem with the surge in activity, our sister finance company is observing a surge of confidence returning to the market. The stabilisation of rates in the funder market and the equilibrium in sales prices instilled a newfound sense of assurance. As the weather warms and the days lengthen, the industry stands poised on the brink of longer days, drier ground and financial growth.

We really believe that platforms like Find That Asset play important roles in fostering stability and vitality within the sales site marketplace. By offering visibility for free, we want our platform to serves as a linchpin for dealers and buyers alike, facilitating seamless transactions and providing a transparent and accessible avenue for showcasing machinery. Thank you for a really exciting first two months, thanks to all of you we now have over £3.5 million in assets and have had over 250,000 hits on the site!

As always, thank you.

The FTA team