Building a Business, Building Trust, Building Functionality

Four years ago, we embarked on a mission to bring together key players in the construction and agricultural machinery industry—an industry we believed was significantly underserved. Through countless conversations with customers and dealers, we identified common challenges: time, complexity, and cost.

We dedicated many evenings to discussing how we could simplify technology, reduce costs for businesses, and share our passion and expertise to revolutionise the online sales experience for agricultural and construction machinery.

Purchasing a digger, financing a tractor, or selling a tele-handler typically involves significant time, money, and knowledge. Often, it requires dealing with multiple people and websites, comparing options, and navigating complex processes to get the best deals. We believe that by sharing our time and knowledge, we can offer a platform that provides end-to-end support—completely free of charge.

At Find That Asset, we don’t think you should pay to be listed on a site unless you’re receiving additional, extraordinary services. We champion total transparency and understand that in a technology-driven world, keeping up and adapting can be daunting, complex, and expensive. However, Find That Asset is here to make things easier.

By listing your assets with us, you’re guaranteed a free online audience. You’ll receive direct messages and calls, and can register an account, post an asset, and get back to your day in under 60 seconds.

Join us at Find That Asset and experience a new, simplified way to buy, sell, and finance equipment. We’re here to help you succeed.